01 — Selected work
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Unboxing, reviews, testimonials and demos across health, fitness, sports and tech.
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I'm Tom Carlson — a UGC creator and former engineer who builds hooks that grab attention and CTAs that convert it. Health, wellness, fitness, sports and tech.
Unboxing, reviews, testimonials and demos across health, fitness, sports and tech.
An engineer turned creator who solves every brief for one thing: the sale.
Based in Los Angeles, I'm a fitness fanatic and tech junkie who spent years as an engineer. I approach every brand the way I approached engineering — find the real problem, then solve it.
For UGC, that means understanding exactly what your product does for the customer: opening on a hook that earns the next two seconds, and closing on a CTA that makes people want to buy right now.
I solve for the problem, not the post. Every concept starts with what your product actually does for the customer.
The first two seconds decide everything. I open on tension, curiosity, or payoff so viewers stop and stay.
Content made to be acted on — clear, compelling calls to action that move your audience to buy now.
Tell me about your product and your goal. I'll bring the hook, the script, and the CTA — and I want your audience to buy immediately.